Social media marketing is one of the newest and most promising means by which companies can promote themselves. Social media enables businesses to market their products and services without spending tons of money, as in traditional advertising. The following article will give you some useful tips on this kind of marketing.
Put a “retweet” button on each blog post. This will make it easy for visitors to share posts with their Twitter followers. Not to even mention that more and more people will see your material as it’s shared across the web.
Don’t simply push products blindly upon any reader that happens to scan through your blogs. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. Interact with followers. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. Don’t get your customers to focus on the prices of your products- get them to think about how it’ll fit into their lifestyle.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Either way, you can generate more traffic. Be sure that part of the guest blogging contract involves the blog owner linking back to your own site. Make sure you also allow your blogger to link back as well. This way, both you and the other blogger will build a larger audience by sharing your readers with each other.
Profiles in social media sites often allow you to add various buttons and an RSS feed. Things like RSS feeds and other widgets should be visible on every social site you own. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.
Gain exposure by promoting your business through games on Facebook. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. Some games even turn into viral phenomenons and are played by millions of users. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.
One way to offer valuable information in your social media marketing project is to do video interviews with experts in your niche. Post your videos on YouTube and your own web site. Besides giving people intriguing content, you’ll gain a reputation of authority by regular association with the niche leaders you interview. Thanks to the experts you interview, customers will trust you more and be more likely to buy from you.
Select the content you share on Facebook carefully. You shouldn’t share something for no reason or irrelevant things. Share those things that you think are of interest, exciting or factual. Ask yourself, “Would I be interested in this if I saw it on someone else’s page?” Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
Subscribe to the feeds of your followers. This helps your customers to see you as a real person, and it lets them know that you respect them as an individual too. People always prefer a company that shows appreciation for their consumers, as it makes that company appear trustworthy and honest. Following back on Twitter is a simple process that takes seconds, and it gives back to your customers.
If you use a blog to offer information to your target market, it is important to update on a regular basis. Update blog posts and other content four to five times per week to keep your customers and followers interested. This will help your users know when the new content will be posted, and they will check back for updates. Blog entries are a great way to keep fresh content available to your followers.
A LinkedIn connection can greatly multiply the social media marketing impact of your blog. Add a share button to LinkedIn on your blog to increase your advertising reach. Every person that shares your blog increases your potential audience by hundreds of people. LinkedIn currently has more than 100 million users, which means this could get your blog some major traffic.
Share your blogs with friends and family to increase exposure. Many online users require you to demonstrate some form of social context before they trust you with their own money. You should blog about these friends and share them on Facebook and Twitter. Don’t forget to always add links to your other site pages.
Write headlines that suck people in. A lot of the time social media websites and headline is the first thing people look at. Make it a headline that is so titillating that they can’t help but click on it to read the rest of what you’ve written. A good headline can be the difference between getting noticed and being ignored.
It’s possible to get more success in social media marketing and make it very effective. Try to focus on the most popular social media websites such as Twitter, Google Plus and Facebook. You will grow your business more effectively by targeting your marketing to the specific resources that will generate more in sales.
As you know, companies are continuing to successfully market themselves through social media sites. With social media, just a little time or money can go a long way. Take advantage of the suggestions you’ve read here, and you’ll see for yourself how social media can help your business grow.